Google Ads Budget Calculator

Built for B2B SaaS. Works out the Google Ads budget you actually need.

Your Inputs
How many sales calls you want Google Ads to book each month.
%
What % of sales calls become paying customers. B2B SaaS typically closes 20–30% of inbound demos.
$
What a customer pays you per year, on average.
$
B2B SaaS benchmark: $6–12. Competitive categories (CRM, HR, security) run far higher. Don't know yours? Leave it at $8.
Your Results

Your landing page conversion rate is the biggest lever on your budget — so instead of asking for it, here it is at three levels. Edit any of them.

Conservative
A weak or generic landing page
% of clicks book a call
Monthly budget
$—
Customers won—
Daily budget—
Clicks needed—
ARR Added —
Strong
A focused, high-converting page
% of clicks book a call
Monthly budget
$—
Customers won—
Daily budget—
Clicks needed—
ARR Added —